đź’– The patriarchy is collapsing...


The Art of Making Life Magical
​(the newsletter)

... here’s what I’m building instead

09.17.2025

I think we can all agree: the patriarchy’s time is up.

The damage it’s done—propped up by its pillars of white supremacy, religion, and capitalism—has left society fractured and the planet reeling. It feels like the whole world has been turned upside down.

Of course, we can’t undo it all overnight. But if enough of us begin living in alignment with matriarchal values—bringing those principles into our homes, our work, our art—the world will eventually have no choice but to shift. That’s how it’s always gone: change begins with the people, and the systems eventually follow.

The chaos feels especially loud right now, but to me, it’s the death cry of the patriarchy. Like a child thrashing in one last tantrum before collapsing into an exhausted slumber.

And in the middle of all that noise, here I am—running a creative business, asking myself daily how I can operate with integrity, honoring my community, while refusing to perpetuate the same capitalistic BS that caused so much of this damage in the first place.

NEW ON SUBSTACK:
A Matriarchal Way of Doing Business

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Earlier this year when I launched my magazine, Illumine, the first thing my friends would say was, “Oh, this is amazing! You’ve got to get this into Barnes & Noble!”

And sure, that sounds like success in the traditional sense—national shelves, mass distribution, a glossy moment of “making it.” But I knew immediately that wasn’t my dream. I didn’t want my work to become just another magazine stacked in a row of hundreds, picked up by strangers who may never really see it. My goal wasn’t mass consumption.

My goal was meaningful magic instead of magic for the masses.

NEW ISSUE: October Illumine

I know it's still September... but the witching season is upon us - so I decided to launch the October issue early! You can get the issue in digital or ready to ship print copies (but I have a limited supply - so grab yours early!)

The October issue of Illumine is a spellbinding celebration of all things magical, mischievous, and mysterious. Step into the shadows of the season where pumpkins glow, witches gather, and every falling leaf carries whispers of wonder. This is your invitation to revel in whimsy, to honor the darker beauty of autumn, and to find light in the flicker of candle flames.

Playlist: Season of the Witch

If there's one thing about me, it's that I am going to soak up every damn second of the witching season. And that includes LOTS of magical playlists. While this one is different from the one in the magazine, it's another great list that I'll be playing on repeat.

GO ALL IN: Get more support for #75SOFT

I've been teach the art of Soft Living for quite some time - and the thing I know about this path is that when you have support, you're more likely to succeed.

When I started this, I had no clue so many people would jump on board. But I'm so honored you're doing it with me. We're on day 28 - but it's never too late for you to jump in and join us!

So I have set up a free daily newsletter: The #75 Soft Daily.
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Every morning I'll send out an email with tips, tricks and thoughts for the day. It might be journaling prompts, a water recipe, a meditation video, a playlist - or it could just be musings that pop in mind that might be helpful to you. Just a little support to help you on your quest.

Wanna dive deep into the magic of The Soft Life?
The private coven is open and waiting for you -
we'd love to welcome you to the fold.
​
CLICK HERE TO LEARN MORE​

Sending you lots of whimsy + wonder this week!

Love you.
Mean it.
Big time.
xoxo,
gina

113 Cherry St #92768, Seattle, WA 98104-2205
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The Art of Making Life Magical

Explore a world where creativity and magic blend seamlessly. A witch's weekly guide to enchanting home ideas, practical witchcraft tips, and soft life principles. Discover creative ideas, soft living inspiration and spells with intention to help witchy souls make life more magical!

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