Yesterday over 7 million people marched in the biggest protest our country has ever seen for the No Kings rallies.

And while we're all still buzzing on the amazing energy yesterday gave us, it's time to lean in and do more.

We're going to have to deconstruct the old ways and pick up some new ones.

Because fighting for democracy doesn't stop at the voting booth.

NEW ON SUBSTACK:
Are We Paying the Price of Politeness?

When I was growing up, we were taught that good people didn’t about two things: Politics and Religion.

It wasn’t polite - and being “nice” was the highest virtue. But honestly, it was all about control. And in the rare occasions someone did dare to bring it up, the subject was changed as quick as a hiccup.

Because when you put those things under scrutiny, they just don’t hold water.

While we’re not going to talk about religion today (maybe next time, though) - the price we paid for political politeness is now clear: silence is how the rot spread.

Illumine subscriptions now open

It's a wild time to be marketing something that is basically a distraction from the darkness... but here we are. And each quarter that I open up subscriptions, I try to add in more and more layers to help you find joy right now.

I know we do things differently around here. I only open up subscriptions quarterly so I can create very intentional magic for YOU. I never wanted to be a mass media publication — I want to create meaningful magic, not magic for the masses.

And if you want to make sure you never miss a moment of that magic, subscriptions are now open with two amazing bonuses this season.

Playlist of the Week: Autumn Magic

While I'm still fumbling around trying to figure out where to switch to for playlists, last week I shared one on Pandora. Unfortunately... Pandora isn't available outside the US and a lot of our sisters are overseas.

So this week we're trying Apple Music. And this playlist is perfect as we slide into Halloween. 🎃

Now go forth and be the light you wish to see in the world right now!

Love you.
Mean it.
Big time.
xoxo,
gina