The matriarchy will not arrive in one fell swoop.
It will arrive in a million tiny actions created by everyday folks.

Folks like me and you.

But to find those actions, we have to understand the needs, which is why I'm sharing today's substack post...

NEW ON SUBSTACK:
The Exhaustion of Poverty
(what food insecurity truly teaches us)

Every time I restock the free little market on our sidewalk, I’m reminded that hunger is never just about food.

Food is the surface layer — the part people can see.

But beneath it lives an entire world of exhaustion, decision fatigue, nervous system overload, and the quiet, relentless work of trying to stay afloat.

Most people never think about this. And honestly? I’m glad they don’t have to.
But when someone comments on one of my videos asking why I stock macaroni and cheese, canned pasta, cereal, or soup — why I don’t “focus more on whole foods” — it tells me something important:

They’ve never felt the weight of poverty sitting on their chest.

December issue of Illumine:
It's beginning to look a lot like WITCHMAS!

The Witchmas Special Issue of Illumine is here — and she is pure, cozy magic.

If you're ready for a season that feels grounding instead of draining — a holiday you get to define on your own terms — this issue is your invitation.

Available in instant digital downloads or ready to ship print issue.

PRINT ISSUES ARE LOW IN STOCK AND WILL NOT BE REPRINTED.

Playlist: A Calm Christmas

I love holiday music, but religious music is not so fun after deconstructing religion. But let's face it, those fun songs we grew up with always bring in lots of joy. I found this excellent playlist that's over 3 hours long - and it's all non-religious 😊

Sending you lots of witchmas magic this week....

Love you.
Mean it.
Big time.
xoxo,
gina