Over on Instagram last week, I asked what kind of questions you had about witchcraft so I could go deeper in some posts about it.

And the number one question I got was "What should I buy to get started."

It's a common one, because our commercial society has ingrained that buying = doing. But, my friend, just like all things, let's be a bit rebellious, shall we?

New on Substack...
The Four Corners of The Craft

After teaching witchcraft to thousands of women, the most common question I get from beginners is, “What should I buy first for my witch’s tools?”

It always makes me smile, because I can feel the excitement behind the question. They’re not being shallow or consumerist in spirit. It’s hopeful. It’s the kind of question that says, I’m ready. I want to do this right. And as someone who loves to teach and who has spent years guiding women back to their own magic, that kind of curiosity lights me up.

The Witch's New Year: March Illumine is Here!

The March issue of Illumine is an ode to emergence — to the quiet, undeniable stirring that happens when winter loosens its grip and life begins again, leaf by leaf. This is a Witch’s New Year, not marked by urgency or pressure, but by gentle becoming. A reminder that renewal doesn’t need to be rushed to be real.

available now in ready to ship print or instant download digital

Playlist: Witch (Florence + The Machine)

I'm in a veryyyyy Florence and the Machine kinda mood today. There is something just so magical about her writing, her voice, the music... it's captivating. So if you wanna enjoy the best of her witchy tunes, this playlist is for you...

Cheers to another mid-week magic drop. Hope this upcoming weekend is a magical one for you!

Love you.
Mean it.
Big time.
xoxo,
gina