I hope we never return to "normal"...


The Art of Making Life Magical
(the newsletter)

I hope we build better instead

01.28.2026

Lately I've been thinking a lot about what comes after the mess we currently find ourselves in.

Because we simply cannot go back to where we were. There is no real normal to go back to.

Once the illusion of "normalcy" has been ripped away, what we're left with is the sobering reality that what we've allowed to happen for way too long simply isn't the way things should be.

One day, hopefully sooner rather than later, we will be past the brunt of the chaos.

And I hope we never, ever, ever return to normal.

New on Substack:
I Hope We Never Return to Normal

The ’90s seem to be having a resurgence, and I don’t think that’s an accident.

When the world feels this wired with tension, people reach backward. Toward a decade that felt steadier. Less hostile. Less combustible. A time before every headline arrived already vibrating with threat. And yes, I loved the whimsigoth magic of the ’90s too — the velvet and candles, the moon phases, the feeling that mystery could exist without fear riding shotgun.

But the version of “normal” many white Americans remember from that era was never the whole story. It was curated. Buffered. Built on distance from harm and distance from history.

FEBRUARY ILLUMINE

The February issue of Illumine is a gentle exploration of love in all its forms — not just the loud, performative kind, but the steady, soul-deep love that lives in friendship, self-trust, ritual, and the quiet care we give our lives every day. This issue is about softening without shrinking, about tending what matters, and about remembering that love is something you practice, not something you wait for.

available now in ready to ship print or instant download digital

Playlist: You are Magic

Today I needed a softer, deeper playlist that feels like a soul reset and a gentle reminder... and maybe you do, too? This is one of my personal favorite playlists that I've had for a long time that I tend to go back to over and over on the tough days when I need to remember the magic is in me...

Hope you find a little magic in the mundane this week as we find our way to the new, brighter normal...

Love you.
Mean it.
Big time.
xoxo,
gina

600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246
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The Art of Making Life Magical

Explore a world where creativity and magic blend seamlessly. A witch's weekly guide to enchanting home ideas, practical witchcraft tips, and soft life principles. Discover creative ideas, soft living inspiration and spells with intention to help witchy souls make life more magical!

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