This week is the BIG show... and I'm so ready!

Halloween is the biggest and busiest night of the year in my house - as we work hard to pull together all the magic to welcome 1500 Trick or Treaters to step into the wonder-filled world we build for them.

But this year I've seen some folks saying that Halloween is community care... and I 10000% agree.

So today let's chat about why this is my favorite day of the year - and why I think it's so damn important.

New on Substack: ​
Halloween: The Night When
Fascism Cannot Steal the Magic

Recently, I came across a thought making its way around TikTok: Halloween is community care.

And the more I sit with it, the more I think it might be community care in one of its most beautiful forms. Because the whole damn thing is built around giving people joy.

Think about what happens when you decorate your house for Halloween. Whether you put a plastic pumpkin on the porch, make ghosts out of old sheets, or spend weeks building an entire haunted scene, you are creating something that other people get to enjoy, simply by passing your house.

Last call for Illumine Subscriptions this quarter!

Today is the last day to subscribe to the winter quarter of Illumine and get the November, December and January issues.

Included in this quarter is also the bonus class, Candle Magic.

Print was sold out as of yesterday, but Digital Subscription is still open, so this is your sign to snag your spot before the magic vanishes until next year!

Print SOLD OUT... but Digital Subscriptions Still Available

Playlist: Haunted Mansion

While I'm getting ready for our big Halloween night, this is the playlist that flows through the air all night as the magic swirls around us. If you love the Haunted Mansion, this one is for you 💜

Hope you have the happiest Halloween ever!
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Love you.
Mean it.
Big time.
xoxo,
gina